ViaLink

DEFERRED DEEP LINKING

Return to the original screen
even after install

Guide users who don't have the app installed to the exact content they intended, even after they install it. When matching succeeds, the dynamic data carried at click time is restored straight into the app.

Key features

Fingerprint matching

Probabilistically match whether a browser click and the app's first launch came from the same device. Only high-confidence signals are used so it stays reliable on the latest browser and OS environments.

72-hour matching window

If the app is installed within 72 hours of clicking a link, it is matched automatically. Once the window passes, the fingerprint is discarded immediately.

Precise to the in-app screen

The in-app destination path and custom data set on the link are passed to the app exactly when matching succeeds.

Automatic dynamic value restoration

The dynamic values and query parameters carried in the pre-install click are restored as-is on the first launch after install. No separate mapping code needed.

Privacy protection

Fingerprints are stored only as hashes that cannot identify an individual, and are deleted automatically after 72 hours.

Get started now

Integrate the SDK and deferred deep linking works automatically.