AppsFlyer alternative
You don't need MMP pricing just to deep link
AppsFlyer measures ads. ViaLink gets users to the exact screen.
If deep links and deferred deep links are what you need, use ViaLink instead of AppsFlyer. AppsFlyer is a mobile measurement partner that bills $0.07 per attributed conversion on its Growth plan after 12K free in the first year. ViaLink is a dedicated deep linking platform that deducts one credit only when a link opens your app, with a free plan and paid plans from $19/month.
- No MAU pricing
- No MMP pricing
- 6 SDKs + REST API
- Free plan · no card required
Last updated:
How are AppsFlyer and ViaLink different?
AppsFlyer is a mobile measurement partner (MMP). Its core job is measuring installs and conversions across ad networks; deep linking comes as a feature called OneLink. That's why its pricing is tied to attributed conversions — an ad-measurement unit.
ViaLink was built for deep linking from day one. One link handles iOS, Android, and web, and users without the app land on the intended screen after install. You pay only for the times a link opens your app.
AppsFlyer vs ViaLink: pricing and features
| ViaLink | AppsFlyer | |
|---|---|---|
| What it is | Dedicated deep linking platform | Mobile measurement partner (MMP); deep linking via OneLink |
| Free plan | Free: 1,000 credits/month | Zero: clicks & impressions only, no attribution |
| Billing unit | 1 credit per app open via link | Attributed conversions (non-organic installs, re-engagements, re-attributions) |
| Paid entry | Plus: $19/month (15,000 credits) | Growth: 12K conversions free in year one, then $0.07 each |
| Extra usage | $11.99 per 15,000 credits, no expiry | Scales with conversion volume |
| Deferred deep linking | Yes | Yes |
| Best for | Teams whose core need is link-to-exact-screen experiences | Teams measuring UA across many ad networks |
This comparison is based on publicly available pricing from each vendor’s website as of September 30, 2026, and is provided for informational purposes only. Actual costs may vary depending on tracking setups, active user volume, and changes to each vendor's pricing policy. AppsFlyer® and OneLink™ are registered trademarks of AppsFlyer Ltd. ViaLink is an independent service and is not affiliated, associated, or endorsed by AppsFlyer.
We are not an MMP. And that's the point.
A full MMP isn't the goal. The fastest way to ship deep links and conversion is — and that's ViaLink.
Why teams switch to ViaLink
Billed on app opens, not conversions
AppsFlyer counts non-organic installs, re-engagements, and re-attributions as billable conversions. ViaLink deducts one credit when a link opens your app and never counts bots or crawlers.
$19/month, cost you can see upfront
Plus includes 15,000 credits for $19/month. Need more? Add 15,000 credits for $11.99 — they never expire. Your bill doesn't swing with ad spend.
Integrated in five minutes
SDKs for six platforms plus a REST API. LLM-friendly docs (llms.txt) let your AI coding tool wire it up for you.
Cost example: an app with 30,000 link-driven opens a month
Assume social, email, and QR links bring 10,000 new installs a month, and existing users open the app through links 20,000 times.
| Service | Estimated monthly cost |
|---|---|
| ViaLink Premium | 30,000 app opens = 30,000 credits → $49/month (45,000 credits included). |
| AppsFlyer Growth | After the free allowance: 10,000 installs × $0.07 ≈ $700/month. Returns measured as retargeting campaigns add further conversions. |
A simple estimate from public pricing; actual cost depends on contract terms and measurement setup.
When AppsFlyer is the better fit
- You need to compare install and revenue performance across dozens of ad networks in one place
- You need ad fraud detection and SKAdNetwork-based iOS campaign measurement
- Your marketing team already allocates budget based on AppsFlyer reports
But if the goal is sending people who tap a link to the exact screen in your app, there's no reason to pay ad-measurement pricing.
How to move from AppsFlyer to ViaLink
- Sign up on ViaLink's free plan and register your app.
- Install the SDK for your platforms (iOS, Android, Web, React Native, Flutter, Unity). Hand our LLM-friendly docs (llms.txt) to your AI coding tool to get integration code instantly.
- Recreate your existing links' destinations and parameters as ViaLink links. Custom branded domains are available from the Premium plan.
- Use ViaLink links for new campaigns and keep old links running until their traffic fades.
- Have a large link inventory to move at once? Email support@vialink.app.
ViaLink core features
Deferred deep linking
Even without the app installed, users land on the intended screen after install. Dynamic values and query parameters are restored within a 72-hour matching window.
Learn more →02Cross-platform routing
One link routes iOS, Android, and web automatically — including in-app browsers like KakaoTalk and Instagram.
Learn more →03Dynamic parameters
User IDs, product codes, and query parameters are captured at click time and handed to your app on launch. No mapping code required.
Learn more →04Accurate attribution
Last-click tracking from click to install, checkout attempt, and purchase — proof of which channel actually performs.
Learn more →05Real-time analytics
Compare clicks, installs, and conversions by channel in a live dashboard. No separate BI tool needed.
Learn more →06Promo partners
Give every influencer and affiliate their own link and see who drove installs and conversions, partner by partner.
Learn more →Frequently asked questions
Can ViaLink replace AppsFlyer OneLink entirely?
Yes, if you don't need paid ad-network measurement. Deep links, deferred deep links, and link-level attribution and analytics are all handled by ViaLink.
Can I use AppsFlyer and ViaLink together?
Yes. With separate link domains, you can keep ad measurement in AppsFlyer and run owned-media deep links on ViaLink.
Isn't AppsFlyer's free plan enough?
AppsFlyer's Zero plan measures clicks and impressions only, with no attribution. To see what happens after install, you need the Growth plan, billed per conversion.
How is ViaLink priced?
One credit is deducted each time a link opens your app; bot and crawler traffic is never counted. Free includes 1,000 credits/month, Plus is $19/month for 15,000 credits, and Premium is $49/month for 45,000 credits. Extra credits cost $11.99 per 15,000 and never expire.
Which platforms does ViaLink support?
SDKs for iOS, Android, Web, React Native, Flutter, and Unity, plus a REST API.