ViaLink

USE CASES

Use Cases

See how ViaLink's deep link infrastructure is used across a range of industries.

E-commerce

Product Share Links for App Installs + Purchase Conversion

A user taps a product deep link on social media. If the app is installed, they jump straight to the product detail screen; if not, they install from the store and are automatically taken to that product screen.

47%

Install Conversion

12%

Purchase Conversion

85ms

Avg. Redirect

Features Used

  • Deferred deep linking reaches the original product screen even after install
  • campaign / channel parameters measure performance by social channel
  • OG meta tags optimize social media previews
  • Payment attempt tracking — matches in-app payment attempt and success events to click and install logs to accurately measure final purchase conversion by channel and campaign

User Flow

Tap social product linkPlatform detection + routingLaunch app or go to storeReach product detail screenRecord purchase conversion event
Gaming

Friend Invite Links to Acquire New Users

An existing user creates a friend invite link and shares it via messenger. With dynamic parameters ([shortCode]/:token), the server automatically extracts and records the :token value from the URL — so when a friend taps the link, installs the game, and joins the inviter's party automatically, both sides receive a reward.

62%

Invite Accept Rate

38%

7-Day Retention

1.4

Viral Coefficient

Features Used

  • Dynamic parameters ([shortCode]/:token) automatically extract and record the inviter ID
  • Deferred deep linking preserves invite info even after install
  • The Events API tracks the funnel — invite acceptance, reward payout, and more

User Flow

Create invite link (with deeplinkData)Share link via messengerFriend taps → goes to storeInstall game + first launchAuto-join inviter's party + reward
Content Platform

Drive App Downloads via Article/Video Sharing

Show a "Continue in app" smart banner to users reading content on the web. Tapping the banner installs the app and automatically jumps to the same content for a seamless experience.

8.5%

Banner Click Rate

34%

Install Conversion

+120%

Session Time Increase

Features Used

  • Web SDK smart banner drives app installs
  • deeplinkPath automatically generates content-ID-based deep links
  • In-app browser detection ensures correct behavior inside KakaoTalk/Instagram

User Flow

View content on webShow smart bannerTap deep linkInstall app and jump to content screenConsume more content in-app
Marketing

QR Code-Based Offline-to-Online Connection

Attach QR codes to physical stores, flyers, and posters. Scanning installs the app or jumps to a specific promotion screen while accurately tracking which store or campaign drove the visit.

15%

QR Scan Rate

23%

Coupon Redemption Rate

Supported

Per-Store ROI Measurement

Features Used

  • Per-store/per-campaign unique deep links track the source
  • campaign, channel, and feature parameters enable granular attribution
  • Track offline campaign performance in real time from the dashboard

User Flow

Scan QR codeProcess deep link tapLaunch app or go to storeReach promotion screenRecord coupon redemption event

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