ATTRIBUTION
Prove which channels
actually drive results
Map click → install → payment attempt → payment success precisely with last-click attribution. Track performance by channel, campaign, and country in real time.
Key features
Last-click attribution
Working backward from the payment, we find the last install and then the last click before it to map channel contribution accurately. When the SDK reports exactly which link a payment started from, attribution is even more reliable.
Channel performance analysis
Compare click, install, and conversion performance across traffic channels like email, social, ads, and QR.
Campaign parameters
Track a link's source and purpose in detail with three parameters: campaign, channel, and feature.
Custom event tracking
Record in-app custom events such as purchases, sign-ups, and level-ups with the SDK and connect them to attribution.
Country-level analysis
Review click and conversion performance by country with IP-based region detection. Use it to optimize global campaigns.
Real-time dashboard
Review click, install, and conversion data live in the dashboard. No separate BI tool required.
Attribution parameters
Set three parameters when creating a link to track traffic sources precisely.
campaignCampaign name. Groups links that share the same purpose.
e.g. summer_sale_2026
channelTraffic channel. Identifies which medium a click came from.
e.g. instagram, email, qr
featureFeature/purpose. Records the context in which a link was used.
e.g. invite, share, banner
Matching windows
See at a glance the time range within which matching happens at each stage.
Click → Install
14 days
The period tracked from clicking a link until the app is installed.
Install → Payment
60 days
Channel contribution is retained until a payment occurs after app install.
Payment attempt → Payment success
48 hours
The matching range from a payment attempt until the payment is confirmed as successful.
Measure your results
Add attribution parameters to a link and tracking begins immediately.