Airbridge alternative
Deep linking shouldn't mean counting every event
Airbridge counts every in-app event. ViaLink counts only link-driven app opens.
If deep linking is the goal, use ViaLink instead of Airbridge. Airbridge Core has no free plan — it starts at $40/month after a 30-day trial and counts every event your app sends as a data point. ViaLink only counts the times a link opens your app, with a free plan and paid plans from $19/month.
- No MAU pricing
- No MMP pricing
- 6 SDKs + REST API
- Free plan · no card required
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How are Airbridge and ViaLink different?
Airbridge is a mobile measurement partner (MMP) offering ad-channel attribution and revenue and funnel reports, with deep linking included. Its Core plan bills by data points — the number of events your app sends.
ViaLink is a dedicated deep linking platform. It doesn't count in-app events, only the times a link opens your app. More users don't mean a bigger bill unless more of them arrive through links.
Airbridge vs ViaLink: pricing and features
| ViaLink | Airbridge | |
|---|---|---|
| What it is | Dedicated deep linking platform | Mobile measurement partner (MMP) with deep linking |
| Free plan | Free: 1,000 credits/month | None (30-day Core trial) |
| Billing unit | 1 credit per app open via link | 1 event sent by your app = 1 data point |
| Paid entry | Plus: $19/month (15,000 credits) | Core: $40/month (500K data points) |
| Extra usage | $11.99 per 15,000 credits, no expiry | $0.0001 per data point |
| Deferred deep linking | Yes | Yes |
| Best for | Teams whose core need is link-to-exact-screen experiences | Teams needing ad-channel attribution and revenue reports |
This comparison is based on publicly available pricing from each vendor’s website as of September 30, 2026, and is provided for informational purposes only. Actual costs may vary depending on event tracking setups, active user volume, and changes to each vendor's pricing policy. Airbridge® is a registered trademark of its respective owner. ViaLink is an independent service and is not affiliated, associated, or endorsed by Airbridge.
We are not an MMP. And that's the point.
A full MMP isn't the goal. The fastest way to ship deep links and conversion is — and that's ViaLink.
Why teams switch to ViaLink
One billing unit
On Airbridge Core, one event equals one data point — more tracked events and active users mean more usage. ViaLink deducts one credit only when a link opens your app and never counts bots or crawlers.
Still free after the trial
Airbridge Core has no free plan: $40/month after a 30-day trial. ViaLink starts on a free plan with 1,000 credits/month, then Plus at $19/month when you need it.
Partner marketing from the same link
Promo Partners gives each influencer or affiliate their own link and splits out results — see who drove app opens without wiring up ad networks.
Cost example: 100K MAU, 30,000 link-driven opens a month
Airbridge says $40/month covers about 35,000 MAU at typical usage. We applied that ratio (roughly 14 data points per MAU per month).
| Service | Estimated monthly cost |
|---|---|
| ViaLink Premium | 30,000 app opens = 30,000 credits → $49/month (45,000 credits included). |
| Airbridge Core | 100K MAU × ~14 ≈ 1.43M data points → $40 + ~930K overage × $0.0001 ≈ $133/month. |
A simple estimate from public pricing and Airbridge's own guidance; actual cost depends on which events you track.
When Airbridge is the better fit
- You need install and subscription results by channel for Meta, Google, Apple, and TikTok ads
- You need revenue and funnel reports and raw data export (raw data on the Growth plan)
- You need 330+ ad network integrations (Growth plan)
But if the goal is sending people who tap a link to the exact screen in your app, you don't need pricing that counts every in-app event.
How to move from Airbridge to ViaLink
- Sign up on ViaLink's free plan and register your app.
- Install the SDK for your platforms (iOS, Android, Web, React Native, Flutter, Unity). Hand our LLM-friendly docs (llms.txt) to your AI coding tool to get integration code instantly.
- Recreate your existing links' destinations and parameters as ViaLink links. Custom branded domains are available from the Premium plan.
- Use ViaLink links for new campaigns and keep old links running until their traffic fades.
- Have a large link inventory to move at once? Email support@vialink.app.
ViaLink core features
Deferred deep linking
Even without the app installed, users land on the intended screen after install. Dynamic values and query parameters are restored within a 72-hour matching window.
Learn more →02Cross-platform routing
One link routes iOS, Android, and web automatically — including in-app browsers like KakaoTalk and Instagram.
Learn more →03Dynamic parameters
User IDs, product codes, and query parameters are captured at click time and handed to your app on launch. No mapping code required.
Learn more →04Accurate attribution
Last-click tracking from click to install, checkout attempt, and purchase — proof of which channel actually performs.
Learn more →05Real-time analytics
Compare clicks, installs, and conversions by channel in a live dashboard. No separate BI tool needed.
Learn more →06Promo partners
Give every influencer and affiliate their own link and see who drove installs and conversions, partner by partner.
Learn more →Frequently asked questions
Can ViaLink replace Airbridge?
Yes, if you don't need ad-channel attribution and revenue reports. Deep links, deferred deep links, and link-level attribution and analytics are all handled by ViaLink.
Does Airbridge have a free plan?
As of September 2026, Airbridge's pricing page lists no free plan. The Core plan starts at $40/month after a 30-day free trial.
What is a data point in Airbridge?
Airbridge counts each event your app sends as one data point. The Core plan includes 500,000 data points per month, with overage at $0.0001 per data point.
How is ViaLink priced?
One credit is deducted each time a link opens your app; bot and crawler traffic is never counted. Free includes 1,000 credits/month, Plus is $19/month for 15,000 credits, and Premium is $49/month for 45,000 credits. Extra credits cost $11.99 per 15,000 and never expire.
Which platforms does ViaLink support?
SDKs for iOS, Android, Web, React Native, Flutter, and Unity, plus a REST API.